Amplitel was a newly established entity spun out of Telstra. The infrastructure was world-class, but the brand was still forming its identity. They needed a video suite that would introduce Amplitel's story, explain their product and services clearly, and build internal and external trust through authentic employee voices. The content needed to work across LinkedIn, the website, and internal communications.
About Amplitel
Amplitel is Australia's largest mobile tower infrastructure provider, established in 2021 as part of Telstra's T22 strategy. Managing over 8,000 towers and 160,000 poles across Australia, Amplitel serves as the backbone of the nation's mobile connectivity. Valued at $5.9 billion, with Telstra retaining 51% ownership, Amplitel provides co-location services for mobile carriers, government, and organisations using digital twin technology and a customer portal for streamlined access.