Financial Services / Blockchain ยท Brand & Product Launch

Dacxi Chain

A brand and product launch video suite that drove up to 15x engagement uplift on LinkedIn, supporting Dacxi Chain's global platform launch and funding continuation.

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The Results

+2-15x uplift in LinkedIn engagement vs. prior content

Improved brand credibility across investor and founder communities

Supported successful funding continuation and global platform launch

About Dacxi Chain

Dacxi Chain is building the world's first Global Equity Crowdfunding Network. Based in Sydney, the company connects crowdfunding platforms from different jurisdictions worldwide into a single network using blockchain technology. Their mission is to break down barriers between entrepreneurs and everyday investors, creating new capital-raising pathways and investment opportunities through tokenisation of equity for secondary market trading. A member of the UK Crowdfunding Association, Dacxi Chain operates at the intersection of financial services, blockchain innovation, and global market access.

The Brief

Explain the complex. Build the trust.

Dacxi Chain was preparing for a global platform launch and needed video content that could do two things at once: explain a complex blockchain-based crowdfunding idea in clear, accessible terms, and build serious credibility with both retail investors and institutional partners. The content needed to work across LinkedIn, the website, investor decks, and pitch settings, bridging the gap between technical innovation and real-world trust.

What We Produced

Brand, product, and testimonial across a layered suite

We delivered a broad range of video content for Dacxi Chain spanning brand, product, and testimonial. Here are three examples and a client testimonial.

Power of the Dacxi Chain - Hero brand video.

The First Deal - Ian Lowe, CEO, announcing the first deal on the Dacxi Chain.

Avalanche Joins the Platform - A polished talking head video.


Client Testimonial

Working with Black Iris Films - Ian Lowe, CEO, testimonial.

Showing 3 of many videos produced for Dacxi Chain, plus a client testimonial.

Why It Worked

Confidence at every stage

Blockchain and crowdfunding are trust-dependent industries. Investors need to believe in both the technology and the team. By producing a layered video suite that moved from brand mission through product explanation to third-party validation, we gave Dacxi Chain content that built confidence at every stage. The engagement uplift on LinkedIn (up to 15x) showed that the content resonated with both the investor and founder communities they were targeting. The suite became a core asset in their global launch and ongoing capital-raising efforts.

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