Legal Tech ยท Event Reel

Mary Technology

How a single event reel drove 4x the LinkedIn average engagement rate, turning MaryCon into a lasting brand asset for Australia's fastest-growing legal tech startup.

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The Results

+11.9% organic engagement rate, approximately 4x the LinkedIn average

+2% engagement rate on paid boost, above B2B benchmark

High comment activity and reshares from partners and attendees

About Mary Technology

Mary Technology is an Australian-founded legal tech startup building the world's first Fact Management System for litigation. Their AI-powered platform converts unstructured legal documents, including handwritten notes, charts, and messy files, into structured, searchable fact records. Trusted by 2,000+ lawyers across 100+ firms, including global giant A&O Shearman, Mary has raised A$7M in funding and is rapidly expanding into the US market.

The Brief

Capture the energy. Extend the reach.

Mary Technology launched MaryCon, their inaugural legal tech industry event in Sydney CBD, bringing together law firms and legal tech leaders. They needed a high-impact event reel that would capture the energy and credibility of the night, extend the event's reach beyond the room, and position Mary as a serious player in the legal tech space.

1 Video Produced

What We Produced

A reel built for social performance

We produced a single, tightly edited event highlights video. MaryCon shone a light on the quickly evolving field of legal tech and the opportunities within it, while also celebrating one year of Mary Technology. The reel captured key moments, attendee reactions, and the calibre of the audience, all cut to feel premium and fast-paced. It was optimised for LinkedIn, where Mary's target audience (law firm decision-makers and legal tech professionals) is most active.

MaryCon Event Highlights

Why It Worked

One reel, maximum leverage

Rather than a broad event recap, we focused on a single, purpose-built reel designed to do one thing exceptionally well: perform on LinkedIn. The tight edit, fast pace, and premium feel positioned MaryCon as a flagship event worth attending, while the testimonial elements gave the content organic credibility. The result: a piece of content that kept working long after the event ended, turning a single evening into an enduring brand asset.

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